The Confession - D&AD New Blood Winner 2022

Clients: XL Recordings, Editor X, Bobby Womack
Role: Co-Creatiived Designer 
Year: 2022

Legendary soul artist Bobby Womack’s final studio album serves as a confession for his past mistakes. What are you willing to confess?

The brief was to design a must-visit website experience for a classic XL Recordings Album using Editor X. The album that was slected was ‘The Bravest Man In The Universe’ by Bobby Womack . Legendary soul artist Bobby Womack’s final studio album serves as a confession for his past mistakes. The direction was telling the story of the confession using the idea of written confessions and themes such as red ink to represent blood.

Link to D&AD: https://www.dandad.org/awards/new-blood/2022/editor-x-xl-recordings/4097/the-confession/






Experience It at: https://zainilyas37.editorx.io/the-confession


*Best Experienced on Laptop, Tablet or PC*

Calvin Kasule

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About

A vibrant and Imaginative individual hailing from London, with a deep connection to East African heritage, this young and eccentric multidisciplinary
creative strives to display a unique perspective on the world of creativity by blending diverse influences, utilising graphic and digital design to convey narratives that trancend cultural boundaries.



An individual whose work aims to generate game-changing ideas for brands whilst also exploring
different avenues of creative storytelling. A reliable and enthusiastic person who possesses the ability and desire to meet and surpass all targets,
with drive, ambition and determination.