Africana — Calvin Kasule

Africana

Project: Art Direction, Print
Role: Creative Director/Designer
Year: 2020

The Challenge of this brief was to take a piece of clothing with sentimental value and produce a visual story that will hook in audiences. In this brief I took my late fathers lepoard print shirt which lead me to conclude that animal poaching is a huge problem in many African countries, how can a global organisation highlight this problem whilst also being appreciative to African culture.

Designer Comments:

In this project, I took a personal Item, that being one of my father’s Leopard print T-shirts and tried to make it into a campaign promoted by a series of look books, I believe the gif turned out to be a strong point but the lookbooks could use further development which is something I plan to to. (Watch this space!).

Calvin Kasule

Email
Instagram
LinkedIn
Are.na

About

A vibrant and Imaginative individual hailing from London, with a deep connection to East African heritage, this young and eccentric multidisciplinary
creative strives to display a unique perspective on the world of creativity by blending diverse influences, utilising graphic and digital design to convey narratives that trancend cultural boundaries.

An individual whose work aims to generate game-changing ideas for brands whilst also exploring
different avenues of creative storytelling. A reliable and enthusiastic person who possesses the ability and desire to meet and surpass all targets,
with drive, ambition and determination.